Active Listening

There’s so much to learn from your customers, and – sadly – sometimes there is limited time to listen.

An unexpected consequence can be the loss of your valuable members because you weren’t paying attention to the signals they were sending.

How well do you REALLY understand your customer’s experience? It’s surprising how many organizations really don’t. You have to take time to ask the right questions, in the right way, and then really LISTEN. Quantitative and qualitative research is critical to your success.

At MCA, we consider ourselves a champion for your customers. We can help you understand how your members feel about their experience with your brand using tried and true methods of surveying, with pertinent questions and active listening. We sort through the feedback and provide actionable next steps for improvement when needed (and, of course, a pat on the back when deserved!).

SUCCESS STORY

How a Counterintuitive Renewal Strategy Had Surprising Results for a Membership Organization

A multi-effort series is a fact of life for a successful renewal program. Ask early, ask often is the name of the game. But there are situations where a single notice can be a great member solution.

SUCCESS STORY

How Active Listening Reinforced and Refined Messaging Strategy, and Validated Years of Direction

Surveys can be excellent directional tools to measure how well the organization is doing at delivering what it promised to its audience. But what if there are no surprises? After all, a Big New Thing is what we want from listening to members and prospects, isn’t it?

SEE ALL SUCCESS STORIES

Active Listening

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