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Data and Analytics

What dashboards do you need? And how do you read them?

Make sure you have a solid, data-driven marketing strategy that is built on analytics.

Every organization faces challenges in understanding their data and what it means. Whether it’s knowing what channel new members are coming from, understanding renewal rates by customer longevity, or allocating the proper amount of spend to acquire new customers, MCA helps you understand the landscape to develop data-driven marketing decisions (not gut-driven!).

It’s critical you know what dashboards you need to get at this information, and how to read them. Data is ultimately what should drive all your marketing decisions.