Supply Chain Disruption: What Changed in 2022, How It Affects Your Marketing, and What To Do About It
We published “Supply Chain Disruption: How It’s Affecting Your Marketing and What To Do About It” in August of 2021, and predicted that supply chain…
Is Your Customer Retention Rate Too High?
The headline is somewhat like asking the question “How high is up?” but I will venture to say that by the end of this article,…
How Multi-Year Discounts Can Actually Increase Your Income
Why is it that every time the topic of offering a discount for a longer engagement comes up, the CEO, CFO, CMO, Director of Marketing,…