

by Bev Moline
on March 13, 2023
“Don’t put all your eggs in one basket.” This idiom dates back to the 17th century, but it’s still relevant today. It illustrates the risk…
The Case for R&D: Risk and Reward in Continuity Marketing
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by Gayle Teskey
on February 28, 2023
Is it “crystal ball” time for you? That time of year when you’re constructing a marketing plan for acquisition and growth? If so, you’re likely…
Subscriber vs. Member. Interchangeable? You Decide After Reading.
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by Gayle Teskey
on January 18, 2023
The terms “member” and “subscriber” have a lot in common. They both imply a continuity relationship between a brand and a consumer of that brand.…
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