Are You Hiding the Benefit That Differentiates You?
What does your organization do really well for your members? So well, that it is almost a “secret sauce” that attracts, retains and satisfies members.…
Would You Say “Yes” to Membership in Your Own Organization?
Would your “elevator speech” about why a prospect should join your organization convince YOU to join? It’s highly unlikely, especially in consumer enthusiast environments, that…
Active Listening: Crafting Questions That Deliver Meaningful Clues
Leaders like to think they know what members need, want, and enjoy. Especially if the leadership has been in place for a long time, or…