Acquisition, Retention, and Engagement: The Misguided Search for That One Big Idea
Spoiler alert: it’s never just one thing! If your member acquisition or retention numbers are flat (or declining), it’s tempting to think that you’ll find…
Retaining Members: Improved Engagement, Satisfaction and Execution Will Lead to Greater Long-Term Growth
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The time to prepare for member defection is the moment they join. Contrary to common practice, which is limited to a series of reminder notices…
9 Wrong Ways to Onboard Your Members
There’s a great old song lyric: “Before you abuse, criticize and accuse, then walk a mile in my shoes.” When was the last time you…