Why YOU need a “You”-Focused Culture to Create Continuity, Build Value, and Deliver a Brighter Future for Your Organization
Here’s the hard truth: your members really aren’t thinking about you (much), unless you serve a purpose in their day. Ouch, that was harsh. After…
Rome Wasn’t Built in a Day, and Neither Is Membership Success
Patience is a virtue, said Cato the Elder back in the third or fourth century, and a few more writers and philosophers since then. Apparently…
One Is Never Enough; The Hunt for Your Next “Yes” in Member Acquisition and Retention
You got someone to say “yes” to a membership, a donation, a subscription. Congratulations. Your work has just begun. Continuity marketing is the practice of…