When “I don’t know” becomes “I’m GLAD I don’t know”
It’s been a strange time to be in the business of “expertise.” Expertise is built over time, and is developed from front-row exposure to a lot…
Why a “You”-Focused Culture Creates Continuity, Builds Value, and Leads to a Brighter Future for Your Organization
Here’s the hard truth: your members really aren’t thinking about you (much), unless you serve a purpose in their day. Ouch, that was harsh. After…
Member vs. Subscriber: Can a Tiger Change Its Stripes?
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The terms “member” and “subscriber” have a lot in common. They both imply a continuity relationship between a brand and a consumer of that brand.…