One Is Never Enough; The Hunt for Your Next “Yes” in Member Acquisition and Retention
You got someone to say “yes” to a membership, a donation, a subscription. Congratulations. Your work has just begun. Continuity marketing is the practice of…
Membership Marketing Strategy Is Your Lighthouse
Lighthouses. We’ve all seen them (or at least seen pictures of them). Tall, majestic brick structures with lots of glass at the top. Great tourist…
Promises, Promises. Be Wary of a Consultant Who Promises Something They Can’t (or Shouldn’t) Deliver.
I walked into a client’s conference room to kick off a new project a while back and noticed a stack of (printed!) PowerPoint decks in…